MACBOR, the Spanish brand created by and for two-wheel enthusiasts, will be present at the 80th edition of the Milan International Motorcycle Show (EICMA 2023), at Stand M81, Pavilion 13. With the support of the Motos Bordoy Group and its more than 50 years dedicated to the motorcycling sector – to which the brand belongs – MACBOR will begin its expansion into the international market at EICMA, after accumulating extensive experience in the Spanish market.
MACBOR: the ambitious challenge of GRUPO MOTOS BORDOY
MACBOR is the own brand of the Motos Bordoy Group, one of the most important players in the motorcycling sector in Spain.
By combining 3 different business lines (importer, distributor and dealers), managing several important brands such as SYM, QJ Motor, NIU, Kove (as exclusive importer), MV Agusta, Indian Motorcycles, Husqvarna (as exclusive importer) and opening several dealers in Barcelona, the Motos Bordoy Group has achieved a significant 8.5% share of the total Spanish two-wheeler market.
Grupo Motos Bordoy began its journey in 1971 with a motorcycle store in Barcelona run by Jaime Bordoy, one of the best-known names in Spanish motorcycling: a rider with several championships to his name and a two-wheeled enthusiast with an exceptional business vision. Ten years after its creation, MOTOS BORDOY began to act as a brand distributor, representing well-known brands such as Malaguti, Cagiva, Ducati, MV Agusta and Husqvarna. It also entered the equipment sector by successfully launching its own XC-TING brand (from 1999 to 2008).
MOTOS BORDOY’s growth has accompanied the growth of the motorcycling industry in Spain. After more than 50 years of history, MOTOS BORDOY has become a solid and dynamic group of companies which, despite all the changes, remains faithful to its original identity: passion for motorcycles and closeness to the public. In 1999, motivated by its long experience, MOTOS BORDOY decided to take the next step by creating its own motorcycle brand: MACBOR.
MACBOR: from bet to reality
Born in 1999 as a brand of children’s beginner and competition bikes, MACBOR entered the motorcycle market (125/250 cc) in 2017 and, after just 3 years, managed to position itself as the leader in the 125cc motorcycle category. That same year (2020), MACBOR made the leap into the medium-capacity market with the launch of its two-cylinder trail bike – the Montana XR5 500 – and then the Eight Mile 500 – Street and Scrambler. It then took the first step in its international expansion by entering the Portuguese market.
Thanks to the excellent value for money of its products and excellent after-sales service, as well as the brand’s strong personality and authentic approach to its customers, MACBOR has established itself as a major player in the market.
MACBOR: motorcycles with a Barcelona soul
All MACBOR motorcycles share the same common points – design, excellent value for money and a unique personality – to achieve, in MACBOR jargon, these “motorcycles with soul”.
After a first phase of product development, in which MACBOR developed its products from platforms already established in collaboration with major international manufacturers, in 2021 the Barcelona company embarked on a new path that involves “made in Barcelona” design for the first 3 models and for the entire future range. The first results of this new stage are the new Montana XR1, Rockster and Rockster Flat: 3 models that have been the brand’s best sellers since 2017, now presented with a totally renewed and unique design. This is the slogan MACBOR has chosen to present itself at this 80th edition of the Milan International Motorcycle Show and to its future international partners: “MACBOR, motorcycles with the soul of Barcelona”.
At its stand M81 (in Pavilion 13), MACBOR will present 13 models: 9 models from its current range – distributed in Spain and Portugal – and 4 new models to be presented during the new edition.