Founded by Bono and Bobby Shriver in 2006, (RED) has developed partnerships with the world’s most iconic brands to create unique products to raise funds to fight and end AIDS and global pandemics.
On World AIDS Day, Vespa and (RED) are consolidating their multi-year partnership with the signing of a new two-year agreement. The collaboration between Vespa and (RED), which began in 2016, has given rise to iconic products that wear red to support the cause: from the first (VESPA 946) RED to (VESPA PRIMAVERA) RED, to the latest (VESPA ELETTRICA) RED, as well as a merchandising collection. During the partnership with (RED), Vespa customers around the world have played a key role in the fight against AIDS and all pandemics, raising more than 1.5 million dollars (1 374 030.00 euros) for the Global Fund, a global fund for the fight against AIDS. AIDS, tuberculosis and malaria.
On the occasion of December 1st, World AIDS Day, Vespa will be organizing an open talk at its Motoplex Milano City Lounge at 5pm in Via Broletto 13, Milan. The event will feature Elena Di Cioccio and Lavinia Farnese in a personal and irreverent exchange of ideas on the subject of sex education, with the aim of raising awareness of a topic that is often neglected, especially by younger people.
In addition, from 2024, a capsule of Vespa clothing and accessories (RED) will be launched in the Group’s main stores and online channels.
Characterized by Vespa’s unique style, the new clothing collection will be available in stores from May 2024 and will include a wide cotton hoodie, a waterproof jacket in technical fabric and a T-shirt, all in the iconic (RED) shade.
A collection of accessories ranging from glasses to water bottles and a restyling of the iconic helmet complete the offer.
Vespa will donate part of the proceeds from the sale of this special collection to (RED).