Mazda’s January sales have seen a significant rise of almost 32% compared to the previous year. The CX-30 and CX-50 crossover models had their best January sales ever. However, the CX-5 compact crossover SUV remains Mazda’s top-selling vehicle series, with over 10k units sold. Despite being launched in late 2016, the second-generation Mazda CX-5 continues to outshine its competitors. However, Mazda cannot afford to be complacent as rivals like Chevrolet and Toyota are also introducing new models in the sector.
Mazda is making its presence felt in the North American market. In addition to the successful launch of the updated Mazda MX-5 Miata, which saw a sales increase of over 46% in January, Mazda has also announced the first-ever Mazda CX-70 for the US market. The CX-70 is essentially a two-row version of the CX-90, featuring minor design changes but maintaining the same bodywork, length, and powertrain options.
It is expected that Mazda will soon begin the process of updating the popular CX-5, following the success of its flagship mid-size crossover SUVs. The new CX-5 may even share the same platform as other Mazda models, such as the CX-60, CX-70, CX-90, and upcoming CX-80. This would provide Mazda with access to rear-wheel drive and all-wheel drive options, including hybrid powertrain choices. By doing so, Mazda aims to compete with rivals like Chevrolet’s Equinox, Honda’s CR-V Hybrid, and Toyota’s RAV4 Hybrid.
However, there are some who believe that Mazda should also consider developing a proper electric vehicle (EV). The recent underwhelming performance of the MX-30 crossover EV in North America has raised questions about Mazda’s EV strategy. Virtual artist Vince Burlapp, known for his imaginative renderings of future car models, has even envisioned a hypothetical next-generation Mazda CX-5 EV.
So, the question remains: should Mazda embrace the trend towards EVs and introduce a zero-emissions version of the third-generation CX-5, considering its popularity? Or is Mazda safe from the EV hype that seems to be fading away?
