There are less than four months left until the 2024 edition of EICMA, one of the world’s largest motorcycle fairs and exhibitions. This year, the 110th anniversary will be celebrated from November 5 to 10 at Rho-Fiera in Milan, and tickets are about to go on sale.
Starting August 1, the online ticket office will be open at this link. On November 5 and 6, the event is reserved for industry professionals, opening to the general public from November 7 to 10. This year, EICMA’s motto is «EICMA. We’ve been leaving our mark for 110 years».
Pietro Meda, president of EICMA, explained: ‘EICMA marks a before and an after every year: at the end of each edition the world of two wheels, as well as that of mobility, is in fact no longer the same: it transforms, evolves, takes a step forward’.
Executive director Paolo Magri highlighted the exhibition’s goal: ‘The objective is therefore to celebrate the history, the evolution of the EICMA brand and its exclusive function for the industry and its supply chain, but above all a unique achievement in the world, which is most likely unprecedented among trade shows of any commodity nature’.
The campaign is signed by the Yes Marini agency in Milan, with Lorenzo Marini stating: ‘The difference between the product and the brand is that while the product makes, the brand is. While the product leaves a memory, the brand leaves a mark. Eicma has had the great privilege of leaving marks for 110 years. Even the wake of a motorcycle tells the beauty of speed, the pleasure of freedom, the journey through time’.