It should be remembered that in 2021, after the merger between PSA and FCA, the management of the world’s fourth largest automaker announced the decision to invest in the 14 brands for 10 years. However, worrying signs have now emerged three years later, at a time when the automotive sector is facing a decline in demand, especially for electric vehicles, and facing increasing competition in Asia and Europe from Chinese manufacturers.
In addition, Stellantis saw its sales in the US decline by 18% in the first half of 2024 compared to the same period in 2023. Stellantis justifies the decline by discontinuing four models: Dodge Charger and Challenger, as well as the Jeep Renegade and Cherokee. In addition, sales of the Ram 1500 were lower because the pickup truck underwent a mid-cycle update.
In other markets, the decline in sales was less significant, such as in Europe and South America, with a 6% decrease. In contrast, the Middle East and Africa markets saw a 3% growth, benefiting from the tripled sales of Fiat in the period under review.