A dazzling symbol of limitless resilience and a benchmark in motorcycling history, the Royal Enfield Bullet 350 continues its legendary legacy in a new format, now that Royal Enfield, the global leader in the mid-size motorcycle segment (250 cc-750 cc), has announced the launch of the Bullet 350 2023. Presented with Royal Enfield’s acclaimed, super refined and smooth J-series engine platform, it is with pride that this iconic motorcycle, with a legacy of over nine decades, continues to be a fusion of resilient aesthetics and manufacturing excellence, reflecting the vibrant culture catalyzed over the past nine decades and the community and characters it represents.
If ever there was a motorcycle that has stood the test of time, it is undoubtedly the legendary Royal Enfield Bullet. When it was launched in 1932, its advanced features proved to be at the forefront of motorcycle design. Radically updated in 1948, its innovative swing-arm rear suspension revolutionized the world of motorcycling, and other motorcycle manufacturers quickly adopted the concept.
Its prowess on the most challenging terrain, its success in the service of the Indian armed forces and the subsequent switch to production in Madras in 1955 were the starting point for its meteoric rise, becoming, over the decades, the queen of Indian roads. Reinvented in 2010 with Royal Enfield’s seminal UCE engine, it ensured that it would continue to inspire as a cultural and motorcycling icon. There’s very little you can’t do on a Bullet! Throughout its remarkable journey, the Bullet has accomplished just about every task imaginable, including winning prizes in competitions such as the Sei Giorni Internazionale, setting speed records on the Isle of Man, traversing the highest mountainous areas, being a companion on all kinds of journeys, from weekend getaways to round-the-world adventures, used as a reliable and sturdy means of transport, used as a versatile platform for customization and companion as the loyal partner of more than a million motorcycle enthusiasts around the world.
The Bullet 350 2023 is powered by the acclaimed 349 cc air-oil-cooled single-cylinder engine, which also powers the Meteor, Classic and HNTR. With fuel injection, it produces 20.2 hp at 6100 rpm and 27 Nm of torque at 4000 rpm, resulting in solid responsiveness at low revs, super-smooth linear power and an agile, invigorating ride. With a primary balancer shaft that reduces vibrations, it has a good response, gear changes are precise and smooth thanks to the optimized 5-speed gearbox, which ensures an excellent driving experience. The chassis has been designed to provide better handling and maneuverability. Firmer than previous versions of the Bullet, it offers more confidence when cornering at higher speeds and is balanced and stable on fast roads. Everything is improved by the 41 mm larger diameter front fork and the wider section tires, one 100/90 -19 at the front and the other 120/80 -18 at the rear, compared to the other versions of the Bullet. The front is equipped with a 300 mm disc brake and the rear with a 270 mm disc brake. Comfort is guaranteed by the new approach to the single seat, which, along with the redesigned mudguards, contributes to the subtly developed style, a marked improvement in the balance between proportion, posture and aesthetics of the bike. The Bullet 350 2023 for Europe is launched in two different editions, with charming handmade finishes of excellence. The Bullet Standard (PVPR €5,287) in Black or Maroon is equipped with two-way ABS and rear disc, with elegant hand-finished tank and chassis-colored components, as well as chrome and gold symbols. The Bullet Black Gold (PVPR €5,387) is a premium variant with finishes based on a fantastic combination of matte and gloss black tank, copper and gold 3D symbol, copper-colored stripes, and includes two-way ABS and rear disc brake. Both European editions feature an original 13-liter drop tank and the traditional Royal Enfield frame, which includes a new headlight and the “tiger eyes”, or pilot lights, that have been a hallmark of Royal Enfield motorcycles since 1954. More contemporary touches include the new digital/analog instrument cluster, which incorporates an LCD information panel and a USB charging point mounted below the handlebars.
The Bullet 350 2023 will be supported by an ecosystem of 28 Genuine Motorcycle Accessories, including nine specifically designed and developed for the Bullet. These include comfortable touring and low-rise seats, and touring handlebars. There is also a selection of high-quality motorcycle equipment, including helmets and clothing with details that recall the legendary Bullet stripes. There’s no bike like the Bullet. True to its heritage, but updated and relevant to new generations of riders, the Bullet reflects Royal Enfield’s “pure motorcycling” DNA. Royal Enfield believes that the time has come for the world to see the Bullet with new eyes, to fall in love all over again with this authentic symbol of understated style and timeless resilience.