Horwin arrived on the Italian market three years ago and made a slow and credible entry into the electric two-wheeler sector. Now, the Austro-Chinese brand is entering the Italian market directly with the official opening of its own subsidiary in Milan. The management is entrusted to Stefania Galli, a well-known name and already responsible for the development of the brand since its arrival in Italy. From now on, she takes on the role of Italian sales and marketing manager for HORWIN Italy within HORWIN Europe.
Certainly, the establishment of an Italian subsidiary is a sign that Horwin has growth ambitions for a country like Italy. The so-called Generation 1 of Horwin products is already on the market with the EK and SK models (available in L1e and L3e versions), while Generation 2 is about to be launched after attracting a lot of attention at the last EICMA.
The Horwin brand was founded by the Zhou WEI (China) and Heinzl (Austria) families five years ago, with the mission of creating electric vehicles primarily for the European markets. Here, users are demanding in terms of size, reliability, quality and safety, which have become fundamental concepts in the design of electric motorcycles and scooters. After the launch of the first CR6 motorcycle, the scooters in the range began to conquer an interesting part of the market, which led the company to intervene directly to support the growth of activity in Italy. The aim and ambition of the new subsidiary will be to maximize market share and intensify the presence of Horwin vehicles in the territory, as well as improving and expanding the sales network throughout the territory and proposing a concrete approach to the world. The reinforcement of after-sales service and customer loyalty actions will not be overlooked. There will be no shortage of marketing and communication initiatives that will enable the brand to better position itself among an increasingly heterogeneous public.