Currently, Aprilia stands as the only factory team in MotoGP without a main sponsor. Among more or less long-standing connections, Ducati, Honda, KTM, and Yamaha all have a title sponsor to their official teams, which differs from the situation with the Noale manufacturer.
The CEO of Aprilia Racing, Massimo Rivola, finds this situation hard to understand, as he expressed to SPEEDWEEK.com, emphasizing that a title sponsor would be a significant help: ‘I haven’t found a main sponsor, and it’s hard for me to understand. In the last two years, we’ve gained a lot of visibility […]. Our image is very good, and it’s great to see a huge Aprilia logo to remind everyone that it’s an Aprilia, but I would also like to put a different name on it if they are spending a lot of money on it. That would help us grow’.
Despite the current support, the director made it clear that finding sponsorships is essential: ‘We can count on the full support of the Piaggio Group, and I have to say it’s thanks to them that we’ve come this far. But now it’s time for us to find money. This is an area in which I’m not personally good. But the best way to improve is to keep working hard, get performance from the bike, and knock on the right doors at the right time’.