Mahindra 2 Wheelers, the motorcycle division of the Mahindra automotive group, created in 2008, acquired the historic and important B.S.A. brand in 2016 for 3.4 million pounds in England. It then launched a project to relaunch the brand with a model called the “Gold Star”, a 650 single-cylinder inspired by the name and appearance of the fastest single-seater car of the late 1950s: the DBD 34 Gold Star, capable at the time of reaching 180 km/h.
To better manage the distribution of the product, the Indian company acquired Peugeot Motorcycle in Europe and then sold a large part of it to another European company in Germany. The problem now, in a world where communication techniques are changing at an exponential rate, is to reach users, the public, potential buyers, in order to target the market.
The new Gold Star, offered in various colors, presents itself as a post- or instant classic due to its undeniably attractive appearance, but with mechanics and a frame in line with public expectations. The liquid-cooled, four-valve, twin-shaft single-cylinder engine with balanced countershaft delivers 45 hp at 6500 rpm, with a maximum torque of 55 Nm at 4000 rpm, guaranteeing unexpected thrust.
The frame can count on an excellent suspension system and fast, effective braking. Finally, fuel consumption and running costs are low. A good aesthetic and technical option with added value: a truly mythical brand that has finally been resurrected.