Last year, MotoGP introduced a new format with Sprint races, featuring a race on both Saturday and Sunday. After a season, the impact on viewership has been positive.
Carmelo Ezpeleta, CEO of Dorna, disclosed to Marca that there were considerable increases in spectators both at the circuits and on television on Saturdays:
– A lot. On Saturdays, it increased almost 100%, doubling the number of people watching the races at the circuits. Not in all cases, but in Valencia, for example, it was full on Saturday, whereas the previous year it was at 55%. And on television, the same. You provide a short, entertaining race, and those who are subscribed tune in to watch it.
