Ducati closed the first three quarters of 2023 with 47,867 motorcycles delivered to Ducatisti enthusiasts around the world, registering a slight drop (-4%) compared to the same period in 2022 (49,858).
Deliveries in the main markets for the Bologna-based motorcycle manufacturer remained stable, with growth of 2% in Italy (8,747 bikes) and 2% in the United States (6,704 bikes). The result in Germany, which represents the company’s third largest market, was also positive, with +1% (5,764 motorcycles). In the same period, China – the company’s sixth largest market – saw a significant decline, with 46% fewer deliveries (2,201 motorcycles) compared to the same period in 2022.
“Ducati has never been so strong and appreciated in the world: in the first nine months of the year we stabilized our results in the main markets thanks to a range of sophisticated and highly technological products. Added to this is the offer of limited, prestigious and unique models such as the Ducati Streetfighter V4 Lamborghini and the Panigale V4 2022 World Champion Replica, which have had incredible success among our enthusiasts,” said Francesco Milicia, VP Global Sales & After Sales at Ducati. “Due to a complex situation in the market, we are currently experiencing a drop in sales in China, a country where Ducati is highly appreciated and where we have a wonderful community of enthusiasts. We have already developed a comprehensive action plan that takes the situation into account, and we are closely monitoring the market with the aim of bringing it back to the results of the past.”
During the first nine months of 2023, the Ducati range won over new Ducatisti all over the world. The model most requested by enthusiasts was the Multistrada V4, in all its variants, with 8,680 units delivered worldwide between January and September 2023.
All the models based on the V4 engine, whether the Desmosedici Stradale or the V4 Granturismo, have had great success. For example, deliveries of the Panigale V4 grew by 22% compared to the previous year. Ducati’s supersport bike, which in the Panigale V4 R version was recently confirmed as the best production-derived bike in the World Superbike Championship, winning the “Triple Crown” with the Riders’, Constructors’ and Teams’ Titles for the second year running, is one that benefits most from the continuous exchange of know-how from the track to the production models, allowing Ducati to offer its enthusiasts highly technological bikes with thrilling performances.
The Diavel V4, presented at the end of 2022, has also received the approval of the Ducatisti with 2,417 bikes delivered worldwide. This model was recently the protagonist of the “Diavel V4 Design Night” events, which, from Amsterdam to New York, Paris, Brussels, London, Kyoto and Shanghai, focused attention on Ducati design, in particular on a model that, over the years, has become a true style icon.
The Bologna manufacturer is in the midst of Ducati World Première 2024, which has already revealed to enthusiasts some of the new models for next year, starting with the Monster 30th Anniversario , in a limited and numbered series of 500 units, which is officially sold out. The Multistrada V4 S Grand Tour, DesertX Rally and Multistrada V4 RS have also been presented. The Ducati World Première calendar, so you don’t miss a single episode, is available in the dedicated section of the official Ducati website.
Ducati is waiting for all enthusiasts at EICMA, so that they can see the entire 20024 Ducati range live.