With the motto “You’ve seen a lot, now it’s time to try”, EICMA is presenting the EICMA RIDING FEST, a new format organized and promoted by the Milanese show to celebrate its 110th anniversary. The event is scheduled for the weekend of April 27 and 28 at the Misano Marco Simoncelli World Circuit, with experiences for all tastes and all ages: touring races on asphalt, which will take place in the surrounding area, laps of the track on the international circuit and off-road races for single and twin cylinder motorcycles on a specific track. There will also be something for the little ones, with 125 tests and trials reserved for boys and girls aged five to twelve.
The two days of the EICMA RIDING FEST will also offer the public an entertainment program based on the MotoLive model, the EICMA container.
Entry to the EICMA RIDING FEST will be completely free, as will participation in the motorcycle tests that the manufacturers will make available to the public; on the other hand, a fee will be charged for the international track experience, the proceeds of which will go to charity projects. In the next few days, all the brands present will be made official, as will the arrangements for entering the event and taking part in the various test experiences.