ERT Formula E Team: Underdog or Mediocrity Merchant?
The ERT Formula E team has a complex and fractured history. It started with an unlikely first season title thanks to Team China Racing and Nelson Piquet Jr. However, it then struggled when NIO invested heavily and wasted much of that investment. The team went through a series of ownership changes, with organizations like Brilliance in Excellence and Gusto Engineering taking over under the umbrella of Lisheng Sports. The team name changed to NIO 333, but NIO itself eventually phased out. The team’s future is uncertain, but team principal Alex Hui claims they are fully committed to the championship.
ERT is not alone in its instability, as several teams in the championship are also facing challenges. To move forward and survive beyond the Gen3 era, ERT needs proper investment. However, attracting big corporate sponsors has been difficult for Formula E teams. The team is hoping that Formula E’s return to mainland China after five years will attract new partners. Racing in Shanghai, a major city, has already generated more interest in Formula E in China. The team is confident that this exposure and the popularity of electric vehicles in China will attract the necessary investment.
While NIO, a Chinese automobile manufacturer, has left Formula E, there are signs of potential partnerships. BYD, a multinational conglomerate, has been activating in the Formula E paddock, and Geely is also keeping an eye on the championship. Hui believes that his contacts in China will help secure fresh investment and partnerships for the team.
ERT’s immediate focus is on securing long-term partners. Hui is confident that they will find the right opportunity soon. The team is open to any partnership that brings synergy to the business and the team. Hui has been meeting with potential investors to gain interest in what the team has built over the years.
ERT has shown ambition by establishing a plush base at Silverstone and signing talented young drivers like Sergio Sette Camara and Dan Ticktum. However, they are aware that they will mostly be on the periphery of the top 10. Sette Camara and Ticktum believe they should be fighting for wins at this stage of their careers, but they understand the challenges they face. They hope to have more chances to perform well in upcoming races, such as their home race in Brazil and potentially in London and Tokyo.
ERT knows that they don’t have a better package than last season, so their focus is on doing the best job they can with their current car. They anticipate a close fight with teams like Mahindra and hope to improve their performance for the next season when they have a better car.
The future of ERT is uncertain, but they are determined to move out of survival mode and into a more prosperous position. With the right investment and partnerships, they hope to achieve success in the coming years.
MASSIVE SHAKE-UP AT MASERATI MSG FORMULA E TEAM
In a shocking turn of events, the Maserati MSG Formula E team has undergone a major transformation following the departure of boss James Rossiter last year. The sudden exit forced the team to quickly reshape itself in order to stay competitive in the fast-paced world of Formula E. But the question remains, is Oliver Turvey the right person to lead the team to victory?
RUMOURS SWIRLING ABOUT MERCEDES, AUDI, AND BMW’S RETURN TO FORMULA E
The world of Formula E was rocked by the exits of powerhouse teams Mercedes, Audi, and BMW between 2020 and 2022. However, recent whispers in the paddock suggest that at least one of these giants might be making a comeback. The speculation surrounding their return has sent shockwaves through the motorsport community. Sam Smith dives deep into the rumors and assesses the potential impact on the championship.
ANTONIO FELIX DA COSTA OPENS UP ABOUT TOUGH START TO 2024 SEASON
Formula E champion Antonio Felix da Costa bares his soul in an exclusive interview with Sam Smith. The talented driver reveals the struggles he has faced at the beginning of the 2024 season, describing it as a “miserable start.” Da Costa opens up about the emotional toll of not performing at his best and admits to feeling lost when he’s not at the top of his game. This intimate conversation offers a rare glimpse into the mind of a racing superstar.
SEVEN THINGS WE LEARNED FROM FORMULA E’S DOUBLE-HEADER IN DIRIYAH
Sam Smith takes us on a thrilling journey through the highlights of Formula E 2024’s first double-header in Diriyah. From electrifying races to unexpected twists and turns, Smith shares seven key takeaways from the action-packed weekend. Get ready to relive the excitement and discover the inside scoop on the world’s most electrifying motorsport series.
NICK CASSIDY EMERGES AS AN EARLY FAVORITE FOR 2024 FORMULA E TITLE
Nick Cassidy has wasted no time in making his mark on the 2024 Formula E season. The talented driver’s impressive performance at Jaguar has already earned him the title of early favorite for the championship. Sam Smith delves into Cassidy’s racing style, describing him as an “extremely technical racing driver” who seems to have found the perfect fit with his new team. Find out what makes Cassidy a force to be reckoned with in the electrifying world of Formula E.
MARK YOUR CALENDARS: FORMULA E GEN3 SEASON TWO RACE SCHEDULE
The highly anticipated second season of Formula E’s Gen3 era is just around the corner. With 16 races taking place in 11 different countries, fans are in for a thrilling ride. To help you plan your viewing schedule, here’s a reminder of when and where each race will be held. Don’t miss a single moment of the action as Formula E continues to captivate die-hard fans and newcomers alike.
