Honda has traditionally focused the development of its MotoGP bikes in Japan, but the company is now showing signs of being open to new strategies to return to the top. With success becoming increasingly elusive, the manufacturer is reportedly preparing to establish a European base in Milan.
This move follows in the footsteps of its rival Yamaha, which has long had operations in Europe and has recently begun hiring more top European personnel, such as the new technical director Max Bartolini (formerly of Ducati) and engine consultant Luca Marmorini.
According to SPEEDWEEK.com, there are rumors that Honda is setting up a new base in Milan, which would have a much larger presence than its current facility in Barcelona. The Barcelona site mainly serves a logistical purpose for MotoGP and the World Superbike Championship, as the development of new parts is still done in Japan.
There is also speculation that Fabiano Sterlacchini might join Honda after not renewing his contract with KTM, potentially returning to Italy. This would align with Honda’s alleged efforts to establish this new Milanese base.