Major events outside our sector sometimes offer good opportunities for marketing and communications agencies to show off their creativity and gain some visibility. This was the case, for example, at the recent Paris Fashion Week 2024, which was put together by Honda Moto France with an original and amusing advertising campaign.
The idea was to promote motorcycle clothing as a fashion accessory. And indeed, and rightly so. The technical garments we wear are also less extravagant than those we often see on the catwalks… In a video, the brand shows how a motorcycle jacket can embellish an outfit and give it that extra touch of style. In addition, Honda put up posters in Paris with a model posing in a Repsol jacket, inviting people to go to Fashion Week on their bikes to show off their biker look.
The idea was to promote motorcycle clothing as a fashion accessory. The technical garments we wear are also less extravagant than those we often see on the catwalks… In a video, the brand shows how a motorcycle jacket can enhance an outfit and give it an extra touch of style. In addition, Honda has put up posters in Paris showing a model posing with a Repsol jacket, inviting people to take their bikes to Fashion Week to show off their biker look.
A brilliant and unconventional initiative that shows how even technical clothing can have its own elegance and become a fashionable garment. After all, fashion is also ephemeral by nature and the end of the partnership between Honda and Repsol will open the door to new design choices for the future.
Source:https://www.moto.it/news/honda-moto-france-sorprende-alla-fashion-week-di-parigi.html