MV Agusta has gained new life after years of difficulties, having been acquired by the Pierer Mobility group. Despite the Austrian ownership, the idea is for the operations of the legendary brand to continue in Italy, including production.
Hubert Trunkenpolz, president of MV Agusta and member of the group’s board, stated to Motorcycle.com: ‘The production ceiling here on a single shift basis is between 13,000 and 15,000 units annually, depending on the mix of models, so this is what we’re looking at. It depends on how many production lines we decide to work in the future – maybe we’ll use the new one with two shifts of workers, and keep the old one just for special models or limited edition bikes. But all that still has to be discussed and decided’.
However, the Austrian does not want MV Agusta to have large-scale production: ‘From my point of view, if we really want to make MV Agusta an exclusive brand, then we cannot go into high volumes. So, not only is the production capacity a limiting factor, I think the market is also, because you won’t find 30,000 people every year buying such a motorcycle costing upwards of €25,000, any more than you find 30,000 people buying a Lamborghini every year – it’s just not going to happen’.
Thus, the current production capacity is not misaligned in Trunkenpolz’s view: ‘I’ll be really happy to see this factory crossing the 10,000 unit production figure, because then we’ll be in a very safe place in terms of profit, with the possibility that we could raise that figure up to a limit of 15,000 units, depending on how the market goes. But no more than that, ever’.