The Italian motorcycle market continues to see an increase in sales after August 2023. In July 2023, the market recorded an impressive 16.9% growth, given that this period was at the peak of the riding season. As for August 2023, the Italian motorcycle market grew by a remarkable 13.5%, translating into 18,309 two-wheelers sold.
As in previous months, scooters led two-wheeler sales in Italy, registering a huge 22.6% increase in terms of sales. Understandably, scooters are among the most practical means of mobility in Italy, especially in urban areas where roads are narrow and parking is scarce. As for motorcycles, the segment has also seen remarkable growth – 6.9 % – with more than 7,000 units sold in August 2023. On the electric side of the equation, motorcycles saw a growth rate of 15.4%, with 682 new electric two-wheelers sold.
While scooters, motorcycles and electric two-wheelers saw a remarkable growth in sales, the same unfortunately cannot be said for mopeds, which saw a downward trend in sales for the third month in a row. Sales fell by 6.77%, with only 1,226 units sold in August 2023.
As far as scooters are concerned, models with engines of 125 cc or less make up the lion’s share of the pie. From January to August 2023, 54,143 new scooters of this engine capacity were registered, which represents a growth of 18.3% compared to the same period in 2022. Motorcycles, on the other hand, saw consumers preferring those with medium to high displacements, as bikes with engines from 751cc to 1,000cc had the highest number of registrations, with 30,709 units registered from January to August 2023. This represents a growth rate of 46.7 % compared to the same period in 2022.
The most popular motorcycle segments are standard and naked bikes, with a total of 43,405 bikes sold from January to August 2023. This is followed by enduro bikes, which occupy second place with 42,639 registrations, and touring bikes, with 12,746 registrations, which complete the top three. Overall, the best-selling motorcycle in Italy remains the Benelli TRK 502, with 3,715 units sold. Other models worthy of note are the BMW R 1250 GS in second place, as well as the Yamaha Tenere 700. Interestingly, the Moto Guzzi V7 was the best-selling naked bike, with 1,911 units sold from January to August 2023.