Fans of the brand can rest assured that MV Agusta will continue to produce bikes at the Schiranna factory, bikes that will be designed and built on the shores of the lake, and designed at the CRC in San Marino. The possibility of seeing a KTM disguised as an MV, and vice versa, has been ruled out. The brand will become what the new Marketing Director, Filippo Bassoli, defines as “the icing on the cake” of the Group, the jewel in the crown, dedicated to exclusive products of the highest level, with that Italian touch that is so appreciated, especially abroad.
The numbers should grow, but without exaggeration, MV Agusta will have to produce “one less than necessary”, but in the company’s plans the production ceiling is estimated at around 15,000.
Motorcycles that will be sold through an Italian sales network that has undergone a selection process that has reduced the number of official dealers, trying to guarantee a high standard and ensuring greater efficiency in the management of spare parts. The reorganization of the warehouse, which has been transferred to Austria, and the new management software (shared with Husqvarna – KTM), which seems to have finally solved the supply problems that plagued the Varese manufacturer, are two other pieces of good news.