For years, the motorbike industry has witnessed an arms race: more power, torque, aerodynamics… all in search of the most impressive bike. But this paradigm may be changing.
The 400cc bikes, such as the Triumph Speed 400 and Scrambler 400, are conquering the market, offering new riders an accessible and fun experience, without the dangers of the 1000cc supersport bikes, and proof of this are the brand’s figures, which reveal that it has sold 50,000 units of these bikes in just one year. Impressive numbers, for sure.
Other brands such as Kawasaki, KTM and BMW are also betting on this segment, recognising the importance of attracting new fans to the world of two wheels.
For experienced motorcyclists, the 400cc can also be an interesting option, providing more fun and control in everyday scenarios.
The growing popularity of the 400cc indicates a new direction for the motorbike industry, with a focus on accessibility, safety and fun for all levels of riding.