Yamaha Motor Co. and Yamaha Corporation have renewed their partnership, with Yamaha Corporation continuing as the official sponsor of the Monster Energy Yamaha MotoGP Team as they aim to create new harmonies between the companies.
The announcement came on the 69th anniversary of Yamaha Motor Co., which will have Yamaha Corporation as the official sponsor of the MotoGP team for the remainder of the current premier class season.
But how will Yamaha sponsor… Yamaha? Here’s the explanation: Since 1955, the two Yamaha companies have followed separate paths, focusing on different market sectors, despite sharing similar values and culture. Their shared history is celebrated annually on this date, July 1st, and on Yamaha Day on October 12th.
Takahiro Sumi, GM of the Motor Sports Development Division at Yamaha Motor Co., stated in a press release: ‘Today marks Yamaha Motor Co.’s 69th anniversary, making it the perfect occasion to confirm the strong bond and partnership between Yamaha Motor Co. and Yamaha Corporation. The two companies share not just a rich history but also the same values and company culture. A passion for new technology, innovation, and the drive to keep fine-tuning and looking for ways of improvement are at the heart of both Yamahas. These shared sentiments and origin make our companies forever intertwined. Still, we can only imagine that to have both companies collaborate and work so closely together 137 years after the birth of the Yamaha brand, as well as all that both companies have achieved, would have filled the company founder Torakusu Yamaha with «Kando» [deep satisfaction and excitement]’.